Product Marketing Done Excellently
Better product visibility, more qualified clicks, higher conversion rates.
Feed Configuration
Product Feed Optimisation
Your product feed is the engine behind your Shopping ads — and most are poorly optimised. We clean up titles, attributes, and categorisation so your products show up for the right searches and convert at a higher rate.
Automatic Updates
Fix Dissaprovals
Optimisation
Campaign Management
Ongoing, hands-on management of your Google Ads account. From bid strategy and budget allocation to ad copy and audience refinement, we handle the day-to-day so you can focus on running your business.
A/B Testing
Data-Driven
Account Management
Conversion Rate Optimisation
Getting clicks is only half the job. We analyse landing page performance, user behaviour, and checkout flow to identify friction points — then test and implement changes that turn more visitors into customers.
Leveraging Data
Pinpoint Targeting
Insightful Reporting
Insightful Analytics
Accurate data is the foundation of every good decision. We set up and audit GA4, configure conversion tracking, and build custom dashboards so you always know what's happening across your entire funnel. Sonnet 4.6
Real-Time
Transparent
Insightful
Our Process
Our Simple, Smart, and Scalable Process
We review, clean up and optimise product feeds so your ad spend works hard and goes further.
Step 1
Feed Review
We audit your current account and feed setup, what's working what's not.
Step 2
Feed Clean Up
Fix any disapprovals and account configuration issues harming feed performance.
Step 3
Feed Optimisations
We smoothly integrate AI solutions into your existing infrastructure with minimal disruption.
Step 4
Learn and scale
We refine performance, analyze insights, and enhance automation for long-term growth.
Benefits
The Key Benefits of Feed Optimisations
How people see your products for the first time matters - Make a good impression with listings that even you want to click.
Increase Relevency
By optimising the feed and targeting the relvency of ads improve as google know exacty what your product is and therforw who to target.
Increase CTR
Due to improved relvency and better listings with optimisated feilds such as images, titles, reviews etc. More likely to get clicks = higher CTR.
Increase Quality Score
Leads to higher rankings and lower CPCs as more competitve in ad auctions. Max bid x quallity score = RANK. Arguble the most imprtant metric behind ROAS.
Increase ROAS
With lower CPCs you can afford more clicks. More clicks result in more purchases and revenue leading to higher returns on each dollar spent.
Increased Impression Share
Lower CPCs and optimised targets leads to more ad placements with better positioned ad placement. the more market share the better!
Increase Conversion Rate
Make your first touch point with a new custom optimal with a great first impression. not all impressions are made equal.
Hi, I'm Logan
With half a decade of experience in performance marketing, I've seen the industry evolve rapidly—yet the fundamentals never change.
One persistent gap stands out across large brands and agencies alike: chronic underinvestment in product feeds—the core engine powering Google Shopping and Meta shopping campaigns.
Why? Feed optimization is complex, time-consuming, and far from "glamorous."
When was the last time your team made a meaningful feed update?
At Produx, we flip the script: put the product first.
Because that's what customers see—and want—immediately. It's in the name ProdUX → Product User Experience
Investing here delivers outsized performance lifts compared to endless tweaks in bids, creatives, or campaign settings. Were based out of Nelson, new Zealand and helping brand all across the country.
Get in Touch
Lets chat about your current stragies with a complemyary,no strings attached audit
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